It starts with character.
Performance problems rarely start with skill. They start with character.
Multi-platinum singer-songwriter Andrew Allen turns live music and storytelling into keynote concerts that make character visible, and change possible.
Part keynote. Part live concert. Built around your people.
Shared stages withBruno Mars, OneRepublic, Train, Andy Grammer, Barenaked Ladies
Written withMeghan Trainor, Rachel Platten, Carly Rae Jepsen, Kaskade
Keynotes and events for
Watch a room light up.
A live look at the keynote concert, plus the highlight reel.
What actually drives results
How You Do Anything reveals not just what you do, but who you are, and why you get the results you get.
Strategy, tools and talent matter. But when teams stall, the cause is usually found in how people show up when it counts.
The HYDA framework, How You Do Anything, gives your people a simple, memorable way to see their own habits clearly: how they prepare, how they respond to pressure, and how they treat each other.
Because results reveal your character, change starts with one honest question about the way you do the small things.
Music lands the idea.
People forget slides. They remember how a room felt. Andrew weaves original songs and true stories through every keynote, so the message is felt before it is understood.
The result is a Keynote Concert: part talk, part live show, and entirely built around what your audience needs to leave with.
Check availability
Ways to bring it to your event.
Choose the format that fits your program.
Keynote Concert
The signature format. Live music, true stories and the HYDA framework, built around your event. Fits a standard keynote slot or an opening or closing spot.
Workshop
A working session for teams who want to go deeper on character and results. Runs as a lunch and learn or a longer session.
Campus Keynote Concert
The message and the music, shaped for a student audience from middle school to university. See the campus page
Retreat Speaker
Available to speak at your team or leadership retreat, as a keynote, a workshop or both.
What your audience takes home
Concrete shifts your people can act on Monday morning.
A shared language
HYDA gives everyone the same simple words for talking about standards, habits and accountability.
Honest self-awareness
Stories and songs open people up to see their own patterns without defensiveness.
Stronger trust
Teams who laugh, sing and feel something together communicate better afterward.
Renewed energy
A room that arrives tired leaves lifted, connected and ready to go.
Practical next steps
Clear actions that turn the moment into lasting change.
On stage and off.
How people feel when it's over.
[Our audience was] thrilled with your keynote concert. You brought them together in ways I didn’t know was possible. The perfect addition to our conference!
Andrew was amazing. He was a joy to listen to, and he was funny all the way through and stayed super positive. … If you’ve got an opportunity to bring this to your leadership group, do it.
His content delivered a significant message to our members while still being lighthearted, entertaining, and incredibly enjoyable.
I would recommend Andrew for any conference, business setting, anywhere where you’re looking to build company culture. … Andrew was just so heartfelt, humorous, and told some amazing stories.
It was amazing, energetic, super motivating. Andrew spoke right from the heart, super relatable, high energy, loved every minute of it.
Such a powerful reminder that as technology evolves, character, authenticity, and human connection still matter.
Two decades on stage, now in service of your people.
Andrew Allen is a multi-platinum Canadian singer-songwriter who has shared stages with Bruno Mars, OneRepublic, Train and more, and written with some of pop's biggest names.
Today he brings that stage experience into boardrooms, conferences, retreats and campuses, helping organizations build the character behind great results.
Listen to the musicBring the Keynote Concert to your event.
Speaking inquiries, availability and event details.
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